Web Design & SEO

See how our mobile first strategy, SEO and predictive analytics create success.

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Atlanta Web Design, SEO and Branding Results


M16 Marketing is a leading digital marketing firm with expertise in branding, responsive web design and SEO. See how our services produce extraordinary results.

1
Brand Strategy & Identity


Products are created by companies. Brands are created by loyal fans of a brand (FRANDS).

M16 provides the necessary planning and execution to help build your brand.

2
Responsive Web Design


A mobile website is no longer just a nice option to have. It is now necessary for your growth.

We use responsive web design services to optimize your website for desktops and all mobile devices.

3
Search Engine Optimization


No matter how great your website looks, if no one knows about it your business doesn't really exist.

Our SEO services increase your search engine ranking and leads with marketing automation.


David Centeno Law ▪ Web Design & SEO Case Study
before DCLa Atlanta Web Design
after DCL Atlanta Web Design

Challenge

  1. Create a brand identity for the law firm
  2. Design a mobile optimized web presence for all users
  3. Generate higher quality leads, track them and convert them
  4. Decrease the firm's expenses and increase the firm's revenue
m16 marketing challenge Atlanta Web Design
m16 results seo Atlanta Web Design

Solution

Created and implemented the law firm's new brand identity into a dynamic and responsive website. Introduced new strategies to increase conversions and lower the CPA (Cost Per Action). Reduced over optimization of content, optimized on-page and off-page SEO and integrated marketing automation to solidify the client acquisition ecosystem.

Results

Achieved higher ranking, higher volume of quality leads, increased traffic and higher Click Through Rate (CTR) generating new sales. In the first full month after the website was launched revenue doubled. The growth has remained consistent with a Return on Investment (ROI) of 420%.

results Atlanta Web Design

M16 Marketing Details the Need for Mobile First Paradigm

The Mobile First Paradigm Explained

The mobile first paradigm is the idea that websites should be initially developed to accommodate people using mobile devices. Using the mobile first concept, mobile web design should only include items that mobile device users frequently utilize.

Why Sites Should Use Mobile First

Websites should use mobile first design because people using mobile devices to surf and shop on the web make up a huge market that is growing at an incredible pace. Designing a site specifically for those users makes more sense than attempting to accommodate them with a site designed for desktop users.

The Benefit of Using Mobile First

The major benefit of using mobile first is an improved customer experience. Since our Atlanta website designers are focusing on the needs of mobile device users, they are able to prioritize what’s included in a site’s design. A more streamlined, user-friendly mobile website is the result.

Inconveniences Caused by Not Using Mobile First

Companies that don’t take advantage of the mobile first paradigm potentially lose business every day because their competitors are surely taking advantage of it. The reality is that the mobile market, which is already huge, is rapidly growing, and companies should recognize this and respond accordingly.

Disadvantages of Using Mobile First

The mobile first paradigm does have drawbacks, but they are limited. First, when designing for the mobile device user instead of the desktop user, options are rather limited. Designers constructing a site for mobile devices must design with a smaller screen and fewer bells and whistles in mind. This limits what appears on the website.

Of course, the reality is that that mobile users are using small screens, and the additional bells and whistles only slow them down.  

How to Tell if a Site was Designed With or Without Mobile First in Mind

Sites designed without using the mobile first concept require the mobile user to manipulate his screen more often since the buttons and menus are too small to accurately click. Text may be hard or impossible to read without enlarging the screen.

On the other hand, sites designed using the concept make the mobile user’s experience streamlined and straightforward. The user has to do little, if any, zooming because buttons are already big enough to click, and text is large enough to easily read.

Not Going Anywhere

The mobile first paradigm is here to stay. It’s a simple concept that streamlines and enhances the mobile user’s experience. Like anything, it doesn’t come without its downsides, but its positives greatly outweigh its negatives. Companies looking to expand, or even maintain, their online presence should take the mobile first concept seriously and learn what it can do for them.

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What you can expect from M16

  • A follow up email, phone call and project discussion with our Chief Strategist.
  • A complete project proposal with cost, dates and scheduled deliverables.
  • An in-person meeting to our office, your office or, if you prefer, a virtual meeting.
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